Open enrollment runs Nov 1 – Jan 15. Enroll by Dec 15 for coverage starting Jan 1.

Book your free plan review

Pay less for better health coverage.

We help you make the best use of every dollar you spend protecting your family's health, and stay in control of your healthcare costs.

Free for individuals and families. See how we're paid →

Or schedule a free conversation — 30 minutes, no obligation.

Who we help

For Individuals and Families

Protect your family without overpaying.

We review health, dental and vision coverage, prescriptions, health savings and emergency planning. Then we help all year.

~$4,100 average potential savings per household*

See how we help individuals and families →

For employers

Help departing employees find better coverage than COBRA. Add one Trudy link to your transition packet. It's free for you and for them.

A free resource for departing employees

See how it works for employers →

The problem: healthcare is expensive and confusing

Expensive

$27,000 a year

The average yearly premium for family health coverage through an employer in 2025, and it keeps rising. Marketplace insurers want about 15% more for 2027.

Confusing

14%

Only 14% of adults could answer four basic questions about deductibles, copays and out-of-pocket limits.

See every statistic with its source.

What we cover

One review covers every protection decision you make on your own.

Health insurance

The right marketplace plan for your doctors, prescriptions and budget, compared on total yearly cost.

Prescription drugs

Check your drugs are covered and find the lowest price, in or outside your plan.

Dental

Decide whether dental coverage pays off for your family, or whether a discount plan or paying cash is smarter.

Vision

The same question for eye care: coverage, a discount plan or pay as you go.

Health savings (HSA)

Open and use a health savings account so you pay medical bills with pre-tax dollars.

Emergency planning

See your worst-case year in dollars and build a savings plan so a hospital bill doesn't become debt.

We look at everything, but we only recommend what you need. Sometimes the best answer is to buy less.

Illustrative example

Example: someone leaving COBRA (illustrative)

CostBeforeAfterChange
Insurance premiums$11,004$6,204−$4,800
Prescriptions$1,380$720−$660
Doctor visits (out of pocket)$200$800+$600
Emergency protection$0$600+$600
Tax savings (premium deduction + HSA)$0−$2,875−$2,875
Net yearly cost$12,584$5,449−$7,135

Who we help: people buying on the marketplace · leaving a job and weighing COBRA · self-employed and gig workers · retiring before 65.

How it works

1

Talk to us.

A free 30-minute conversation about your situation.

2

Get your plan.

We compare your options and show the savings side by side.

3

Make the switch.

We help you enroll in the coverage that fits.

4

We're with you all year.

We review and help you negotiate bills (two included each year, for $40 per bill following), help when a claim goes wrong, and send tips to help you plan ahead.

Why Trudy Health

We know Alabama.

We know the local plans, networks, doctors and hospitals, so your coverage works where you actually get care.

Your needs come first.

We start with your doctors, prescriptions, health needs and budget, and recommend only what you need, even if it pays us less.

We're with you all year.

Bill review and negotiation, help when a claim goes wrong, and practical tips to help you save.

Our promises

We're paid to help you decide, not just to sell you a policy.

We tell you how we're paid.

Which insurers we work with and what they pay us, before you choose.

We look at everything and recommend only what you need.

We review health insurance, prescriptions, dental, vision, health savings and emergency planning, then explain what is and isn't worth it for you.

We stay with you.

Replies within one business day, help until problems are resolved, and a yearly review.

Free for individuals and families.

When you enroll through us, the insurance company pays us a commission. It doesn't change your premium, and we tell you what each insurer pays us before you choose.

Individuals and families — $0

  • Free 30-minute conversation
  • Whole-person review of all six areas
  • Side-by-side comparison of total yearly cost and worst-case year
  • A written 'Why we recommended this' summary
  • Help enrolling
  • Two bill reviews and negotiations each year
  • Tips through the year and an annual review

Additional bill reviews: $40 per bill.

Schedule a free conversation
Will Wright, founder and CEO of Trudy Health

Meet the founder

Built by an insurance and healthcare entrepreneur who knows how coverage works.

Will Wright co-founded Pack Health, which was acquired by Quest Diagnostics. He led innovation at Protective Life and advised healthcare and insurance companies at McKinsey. He started Trudy Health to help families make the best use of every dollar they spend protecting their health.

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Our advisors

Experience across care, benefits, communication, and technology.

Martin Nowak, Advisor to Trudy Health

Advisor

Martin Nowak

Healthcare expert, former Chief Strategy Officer and Hospital Executive, University of Alabama Health System.

LinkedIn
Dr. Rich Embrey, Clinical Advisor to Trudy Health

Clinical Advisor

Dr. Rich Embrey

Surgeon and retired medical director of Blue Cross and Blue Shield of Alabama.

LinkedIn
Ben Podbielski, Technology Advisor to Trudy Health

Technology Advisor

Ben Podbielski

Insurance technology leader.

LinkedIn
Ethan Voce, Marketing Advisor to Trudy Health

Marketing Advisor

Ethan Voce

Health and wellness marketing expert.

LinkedIn

FAQs

See all FAQs →

Find out what you could save.

Tell us about your coverage or your team. We'll show you your options in plain English.

Schedule a free conversation

*Savings are estimates from individual reviews; results depend on location, eligibility, available plans and health needs, and are not guaranteed.

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